Domino’s Pizza Teams Up with Popular Characters Pat and Mat: What to Expect This Spring?

Translation result

Domino’s Pizza is teaming up with the beloved characters Pat and Mat for a playful new collaboration.

Domino’s announced on the 2nd that, throughout this month, it will roll out the Pat and Mat campaign across its official social media channels. The effort builds on last year’s push to connect more deeply with younger customers.

The campaign imagines a Domino’s shop run by Pat and Mat. On its social feeds, Domino’s will share short, character-driven skits and content introducing the new menu items. Co-branded pizza boxes and posters will also be produced to bring the collaboration into physical locations.

Domino’s felt its two spring \”American Classic\” pizzas pair perfectly with Pat and Mat’s vibe. The Double Meat Jalapeño is linked to Mat, while the Grilled Patty Cheeseburger is associated with Pat—an approach designed to make the product names and characters feel connected. The characters’ signature red and yellow hues were also matched to each product’s imagery.

The Double Meat Jalapeño layers shredded ham and Italian pepper sausage for a hearty, meaty profile, with jalapeños on top for a spicy kick. The Grilled Patty Cheeseburger features American Classic cheeseburger sauce and a grilled patty for a sweet-and-salty bite finished with a smoky char.

A Domino’s spokesperson said, \”We planned this collaboration because Pat and Mat’s familiar, classic charm complements our spring menu. We hope the content and pizzas we’re launching this month bring small moments of joy to people’s everyday lives.\”