Translation result
Compose Coffee tested local reaction at the pre-opening of its first Taiwan shop — and the turnout was impressive. During the trial run before the official opening, long lines formed outside, signaling strong early demand.
Compose Coffee said on the 4th that it held the pre-open at its first Taiwan location on the 30th of last month. Visitors started arriving before doors opened, and the company reported that lines continued throughout operating hours.
The one-day pre-open ran from 9 a.m. to 5 p.m. The company said crowds ranged from a few dozen to more than 100 people, with peak waits of one to two hours at certain times.
The staff kept a brisk pace, turning orders quickly as drinks rolled in, and few customers abandoned the line despite the wait.
For Taiwan, Compose Coffee leaned on competitive pricing and generous portion sizes. The company also said Korean-style menu items — think blended smoothies and other trends — offered a fresh point of difference for local consumers.
Online buzz followed: posts on Xiaohongshu and Instagram showed the queue and visitor reviews, with many locals saying the long wait made the spot worth a try at least once.
Compose Coffee is using the pre-open results to gauge whether it can establish itself in Taiwan and plans to monitor whether the early excitement continues after the official opening.
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