How to Make Pringles Chocolate Blocks: The Sweet and Savory Trend Taking Asia by Storm

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From Dujjonku’s butter tteok to spring napa cabbage bibimbap, food fads have been flipping faster than a calendar page — and now the Pringles Choco Block is the latest to take center stage. Its simple assembly marries sweet and salty flavors with a striking visual finish, making it highly shareable. Short-form videos have thrust the trend into the spotlight and spurred related purchases.

On the 12th, industry sources reported that videos of people making Pringles Choco Block at home have racked up massive views across social media. The method is straightforward: melt chocolate, pour it into an empty Pringles can, let it set, then slice and serve. Because it’s so easy, more people feel comfortable trying it, helping the craze spread faster than previous viral snacks.

Interest jumped further after comparisons to Royce chocolate-coated potato chips — a popular Japanese souvenir — began circulating. You don’t need specialty ingredients; most households can recreate it with pantry staples, so it’s cheap to try. The DIY process itself also adds a playful, shareable element.

The online buzz has translated into real sales. GS25 said sales of Pringles 110g (3.88 oz) packs rose about 90% during the three days from the 3rd to the 5th of this month compared with the previous month. Cheese and butter-caramel flavors jumped 124.8% and 96.6%, respectively, and sales of Ghana chocolate — commonly used in the recipe — climbed 31.7%. Lotte Mart reported that during the week from the 30th of last month through the 5th, Pringles Original sales increased 35% while Ghana chocolate sales rose 7%.

This trend highlights the rise of modi-consumers — people who remix existing products to create new, shareable experiences rather than consuming items as-is. As these grassroots ideas catch on, retailers are paying attention and tailoring offerings and promotions to match.

Netizens responded with comments such as, “Tastes better than Japan’s Royce choco chips,” “I still haven’t tried butter tteok — trends change way too fast,” and “It would probably be delicious with Yegam or Poca Chips, too.”