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[RealFood=Reporter Park Yeon-su] CheongKwanJang announced on the 17th that it has reappointed actress Kim Seong-ryeong as the face of Hwae-rak, its menopause-focused women’s health brand, and has launched a Family Month campaign.
Kim Seong-ryeong first became Hwae-rak’s model in 2013 and served as the brand’s ambassador through 2022, engaging with consumers across a range of activities.
The new TV spot debuting today tells Kim’s mentoring story — how she navigated menopause with confidence and grace. The ad highlights the functional benefits of red ginseng as the key to lasting beauty and women’s health during menopause.
To celebrate Family Month, Hwae-rak will run a special promotion through the 16th of next month. Customers who buy ‘Hwae-rak Jin Total Solution,’ ‘Hwae-rak Bon Circulation Focus,’ or ‘Hwae-rak Hu Vitality Focus’ will receive a 10% discount plus three trial packets.
During the same period, popular brands Everytime, Hwae-rak, and Gidarim are also holding Family Month promotions. Offers include discounts on main product lines, Everytime repurchase coupons, and a complimentary Gidarim Chimhyang-hwan pill when customers bring in an empty competitor’s Chimhyang-hwan bottle.
New customers who sign up for CheongKwanJang Members via an in-store QR code will receive Everytime (3 packets) and one bottle of Gidarim Chimhyang extract.
A CheongKwanJang spokesperson said, “Actress Kim Seong-ryeong embodies how Hwae-rak supports healthy menopause management. Her sincere story helps strengthen trust in the brand. For Family Month, we aim to offer broader benefits and deliver real health value.”
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