Single-malt whisky Glenfiddich is rolling out RE:FINED DINING — a brand campaign that invites diners to an elevated, premium culinary experience.
As part of the campaign, Glenfiddich introduces the Glenfiddich Pairing Kit — thoughtfully designed for two and tuned to the rising preference for intimate, private dining. The kit includes a quarter-bottle jug, a wee Glencairn (wee = Gaelic for “small”), and a highball glass, so you can taste the whisky in multiple styles and choose the experience that suits your mood.
From neat pours to refreshing highballs, the same whisky reveals different facets. Each serving highlights distinct flavor notes that can harmonize with food, offering playful, new pairing moments.
The campaign also features a film made with three chefs celebrated for creating bold, original dining experiences. Chefs Kwon Woo-jung, Bae Kyung-joon, and Austin Kang appear in the video, exploring how Glenfiddich intensifies flavor synergies when paired with a thoughtful meal.
To let guests experience those sensory pairings firsthand, the three chefs’ restaurants — ▲Kwon Sook-soo (Chef Kwon Woo-jung) ▲Bonyeon (Chef Bae Kyung-joon) ▲Mukjeong (Chef Austin Kang) — will offer a Glenfiddich Pairing Kit promotion.
They’ve also launched a featured page on the reservation platform CatchTable. Partnering with roughly 40 curated restaurants across the Seoul metro area and other key regions, Glenfiddich plans to broaden dining-pairing opportunities. Each participating venue will offer a Glenfiddich Pairing Set that pairs whisky with a signature dish or a menu item developed specifically for the campaign.
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