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Sensel has landed in the beauty corner of the Musinsa Mega Store in Seongsu.
Sensel, a lifestyle beauty brand that champions “quick beauty” for busy people, is expanding its offline footprint by debuting in the Musinsa Beauty corner at Musinsa Mega Store Seongsu.
To celebrate the Musinsa Mega Store Seongsu opening, Musinsa will include Sensel products in a beauty goodie bag handed out on a first-come, first-served basis to customers who spend 100,000 KRW (approximately $75) or more on Musinsa Beauty items.
Sensel launched on Musinsa Beauty’s online platform in March, and its flagship Quick Tint shot to the top of the lip makeup category’s real-time rankings, drawing strong consumer interest.
With this new Musinsa offline listing, Sensel plans to strengthen in-person touchpoints so customers can try and test products hands-on.
After bringing its brand mood to life with a Seongsu pop-up, the company has now secured a permanent offline channel through the mega store. Sensel says it will continue expanding its presence so customers can discover the brand across more spaces and channels.
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