Unlock Radiant Skin: Discover the Latest Anti-Aging Innovations from LG Household & Health Care

Beauty brands raced to unveil new products this season.

‘The History of Whoo’ launched the 3rd-generation Cheongidan, a brightening anti-aging line that targets five key signs of skin aging as well as pigmentation.

The 3rd-generation Cheongidan represents LG Household & Health Care’s science-driven approach. It’s the result of an eight-year skin-genetics study involving 60,000 Asian participants, which helped the brand refine its core formulation.

The genetic research pinpointed skin characteristics unique to Asian skin, and the formula reflects those insights. The product features Chlorogen™ for radiance repair and niacinamide for targeted brightening.

The Saem introduced a silicone-free primer called the Cover Perfection Pore Zero Air Primer.

It addresses common complaints about traditional primers—pore-clogging, product buildup, and skin irritation—by delivering a lightweight, silicone-free texture that still blurs pores, evens out texture, and minimizes fine lines for a smooth, airbrushed look.

Its balm-to-powder formula melts into the skin for close adherence and leaves a soft-matte finish, helping you maintain a fresh, non-greasy look without darkening over time.

Dermocosmetic brand Dr.G announced it will participate in Olive Young’s \”May Olive Young Pick\” event, showcasing seven Pokémon-themed items.

Shoppers can pair Dr.G’s hero products—like skincare, masks, and sun care—with globally popular Pokémon merchandise. The collaboration boosts collectibility and comes with special discounts.

The highlight is the Red Blemish Clear Soothing Cream EX, which returns in its third generation after four years. Reworked as a calming repair cream for sensitive skin, it will have a pre-launch at Olive Young.

Dewytree said it officially launched the Urban Shade Purple Tone-up Sun at Olive Young.

This new purple tone-up sunscreen neutralizes yellow undertones using complementary color theory. Building on its strong sun-care lineup—such as Anti-Pollution Sun, Cover & Fit Sun, and Blue Tone-up Sun—Dewytree focused this release on addressing the yellowish tones that many Korean consumers seek to correct.

The product’s effectiveness was backed by clinical testing: one application reduced skin yellowness by 17.88%, and a 24-hour wear test confirmed it keeps the complexion bright and cool-toned all day without darkening.