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SisaWeek — Reporter Kang Jun-hyuk hy is pitching a simple, post-meal health routine featuring ‘Gatbium AlphaCD’ as people start dressing lighter for the season.
Gatbium AlphaCD is a convenient, easy-to-take post-meal beverage formulated to help the body eliminate dietary fat. Its key ingredient, alpha-cyclodextrin (alpha-CD), is a water-soluble dietary fiber extracted from natural starches like corn. Alpha-CD’s donut-shaped molecular structure traps and binds fat through an inclusion mechanism — a property that’s recently attracted attention overseas as a post-meal management ingredient.
Each serving delivers 2.2 g of alpha-CD and combines two complementary ingredients — grape leaf extract powder and resistant maltodextrin — in an optimized ratio to support nutritional balance. The formula also follows a ‘3 ZERO’ design: no trans fats, no saturated fats, and no cholesterol, making it a lighter option for daily use.
Gatbium launched in 2023 as a cleanse beverage brand that blends dietary fiber with prebiotics. High satisfaction reviews on social media and strong word-of-mouth have helped cumulative sales surpass 5 million units.
hy tapped former announcer-turned-broadcaster Lee Na-yeon as the brand model, saying her disciplined self-care and healthy lifestyle align with the brand’s message about everyday wellness.
Kim Hye-mi, hy’s multi-marketing manager, said, “Amid the Healthy Pleasure trend, we’re proposing easy, practical ways to manage wellness in daily life. We’ll continue to introduce products that help consumers care for their health using hy’s proprietary technology and ingredients.”
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