Why Foreign Tourists Are Obsessed With This One Korean Coffee Drink

Translation result.Foreign visitors to the National Museum of Korea are ordering Ediya Coffee’s “Gukjungbak Signature Latte” more than any other drink, the chain reports.Ediya analyzed this month’s payment data from its five cafe locations inside the museum and told reporters on the 24th that one in six customers was a foreign visitor. The National Museum of Korea, one of the country’s top tourist destinations, has seen a sharp uptick in international guests recently — a trend partly driven by the global spread of K-culture, including the Netflix anime K-Pop Demon Hunters. The museum welcomed more than 6 million visitors last year.Ediya said foreign customers tend to pick items that reflect the museum’s vibe and Korean flavors. The top choice was the “Gukjungbak Signature Latte,” made with black sesame, a common Korean ingredient. After the signature latte, foreigners most often ordered an Americano, café latte, espresso and cappuccino. Domestic customers favored Americano the most.Dessert sales also leaned toward Korean-style treats: a traditional tea-and-snack set and black sesame steamed rice cakes ranked sixth and seventh in overall sales, while honey-filled hotteok and bungeo-ppang also sold well. “We’ve seen that foreign customers prefer menu items that reflect Korean ingredients and sentiment,” an Ediya spokesperson said. “We’ll expand offerings that match each store’s character and customer demand.”The National Museum will begin charging admission next year, ending 19 years of free entry that started in 2008. President Lee Jae-myung suggested last December that free admission could make the museum seem less prestigious, and authorities say they plan to raise the current, relatively low admission and usage fees to reflect higher economic growth and inflation. The exact price hasn’t been decided, but officials expect adult tickets to land around 5,000–10,000 KRW (about $3.75–$7.50), putting it in a similar range to major museums abroad; for comparison, Japan’s Tokyo National Museum charges roughly 1,000 yen (about 9,500 KRW, or $6.70).U.S. negotiating team cancels Pakistan trip — Trump: “Call me if you want to talk” [U.S.-Iran war]Samsung Electronics strike could cost tens of trillions of KRW (roughly tens of billions of USD) — experts warn of “irreparable damage”The tacit-knowledge debate feared in the AI era has begun [Yang Jong-gon’s Labor Analysis]Samsung, the only major group still holding open recruitment among the big four, is creating jobs again this year — 18 affiliates are running the GSATHow Korea’s real economy reflects the Middle East war — U.S., Japan and the Eurozone enter a “rate week” [Han Dong-hoon’s Weekly Outlook]A rate hold looks certain; whether AI will generate profits is the wildcardShooting at a dinner attended by Trump — suspect allegedly targeted the U.S. government [Global Morning Briefing]From fair-market-value ratios to transfer and holding taxes — is a comprehensive tax package aimed at housing prices coming? [Pick Economy][Exclusive] KF-21 full operationalization pushed back four years to 2036 [Lee Hyun-ho’s Military Talk]Will the KOSPI and KOSDAQ keep rallying? Korea’s markets face a “super week”; direction in focus [Weekly Market Outlook]