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At the 2026 Seoul International Buddhist Expo at COEX, held April 2–5, plant-based pet snacks made their debut—a sign that vegan pet food is gaining traction. The exhibit captured attention as an example of Buddhist compassion extending into pet diets.
Vegan pet food brand Gyeonsimsa showcased its plant-based treats at the event, promoting coexistence between people and pets and a strong respect for life.
The booth was styled to evoke a temple, complete with lanterns and a monk-inspired dog mascot. Rather than a simple sales stall, the space was designed as an immersive experience to convey the brand’s message.
Product development was a collaboration between a veterinarian and a webtoon artist. Dr. In-young Choi of Love Pet Animal Hospital led the nutritional planning, while artist Yang Kyung-su built the characters and brand universe—melding clinical expertise with creative storytelling.
Key offerings include a low-allergy stick called Hypo Vegan Chew, a vegetable-based cookie named Meongnyang Donggeurangttaeng (veggie rounds), and a meal-style set called Meongnyang Gujeolpan (assorted pet platter). All items are built primarily from plant ingredients like sweet potato, broccoli, and carrot.
Dr. In-young Choi, who helped design the products, said, “We focused on lowering allergy risk and making the snacks easy to digest.”
As more people treat pets as family, shoppers are increasingly weighing ethics and sustainability when choosing pet food. The market is expanding to include products that address allergy management, ingredient safety, and environmental impact.
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