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Sales Jump 5x as Simmons Launches New Cooling Bedding Line

Daniel Kim Views  

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On the 24th, Simmons announced a new bedding collection made with cooling fabrics designed to meet summer sleep needs.

The lineup features the Mattress Cooling Pad and the All-Season Cooling Set. With average temperatures expected to run warmer than usual this summer, consumer interest in cooling bedding is rising.

The Mattress Cooling Pad is reversible and double-sided: one side uses cooling fibers while the other is crafted from 100% 60-count cotton. You can flip it depending on the season or your indoor environment.

The All-Season Cooling Set includes two pillow covers and a lightweight comforter. Simmons applied twill cooling fabric to one side and 100% 80-count bio-washed cotton to the other so you can use it year-round or based on personal preference. The set comes in white and the comforter is available in several sizes, including Queen (QE), Large King (LK), King of Kings (KK), and Great King (GK).

Cooling bedding has become a fast-growing category in the summer household goods market as higher electricity bills and earlier heat spur demand. When choosing products, shoppers typically prioritize how the fabric feels against the skin, breathability, and ease of washing.

According to the company, sales of the Mattress Cooling Pad and the All-Season Cooling Set in the second week of April doubled and jumped fivefold, respectively, compared with the previous week.

Simmons also introduced the Visco Spring Wonder Pillow with a mesh cover as part of its summer lineup. The pillow combines memory foam with a pocket-spring structure and features a breathable cover to enhance airflow and comfort.

A Simmons spokesperson said, “As interest in cooling bedding grows, it’s important to choose products that help disperse body heat and feel comfortable to the touch.”

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Daniel Kim
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