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Food and beverage brands are widening their reach by leaning into hyper-local flavors, limited drops, buzzy collaborations and functional concepts.
Taco Bell Korea is offering a limited-time California Steak Burrito from June 4 through July 31. The burrito pairs skirt steak with guacamole and pico de gallo, then adds Mexican-style fries—a hallmark of California burritos—for extra texture and flavor.
The item will be available at three locations: Taco Bell The Gangnam, Magoknaru, and Mangwon Station. Delivery is available through Baedal Minjok (Baemin) and Coupang Eats. You can order it a la carte, as a set, or in a box, and there’s a playful \”double-dip\” option—dip the burrito in sauce, then into crunchy nacho chips.
The Double Dip California Steak Burrito comes with your choice of nacho cheese or creamy jalapeño sauce. Taco Bell Korea is also growing its burrito lineup with monthly buy-one-get-one \”Burrito Day\” offers on the 11th, weekday \”Lunch Deal\” discounts, and the Double Dip Burrito series.
Curo Holdings, illy Café’s exclusive partner in Korea, dropped a limited illy x Illiyoon Decaf Coffee Package in collaboration with beauty brand Illiyoon. Marketed as a thoughtful pairing of illy and Illiyoon, the promotion bundles decaf coffee with gentle moisturizing skincare.
With purchase of illy decaf coffee, customers receive an Illiyoon Ceramide Ato Lotion and Ato Soothing Gel kit. Illy’s decaf keeps the brand’s signature sweet finish and tasting notes of caramel, toasted bread and chocolate while significantly reducing caffeine.
The collaboration includes two options: a decaf stick ground coffee package and a decaf capsule package, sold exclusively through illy’s official online store. Curo Holdings designed the release to tap into growing interest in decaf coffee and soothing skincare routines.
The Venti launched three new drinks in collaboration with energy drink Red Bull: Cherry Red Bull Boost, Green Grape Red Bull Boost, and Rainbow Red Bull Smoothie. Each drink blends Red Bull’s fizzy kick with fruit for a light, refreshing summer sip.
Cherry Red Bull Boost pairs tart-sweet cherry with Red Bull’s carbonation, while Green Grape Red Bull Boost combines crisp green grape with that same fizzy lift. Both feature gradient visuals that show off the fruit hues, and the Rainbow Red Bull Smoothie layers multiple fruits to deliver a colorful, playful look.
To celebrate the launch, The Venti is running a promotion: among customers who buy the three new drinks and the relaunched League of Legends merch set, the top 10 purchasers by quantity will win tickets to see Red Bull’s esports event Red Bull League of Its Own in person.
Premium traditional liquor brand Gyeong (璄) debuted a new spirit, Gyeong Soju 51% ABV, and will first unveil it at a pop-up in Busan running June 5–18 at Lotte Department Store Busan Main Branch B1, The Wave Zone. The product will be sold at the pop-up exclusively as part of a limited Gyeong Hon-donju Set.
Gyeong Soju 51% ABV is a premium rice soju double-distilled using 100% domestically grown rice and made without added neutral spirit. Bottled at 300ml, it offers a sweet rice aroma, natural sweetness, a solid body, and a clean, smooth finish. This release expands the brand’s distilled lineup following Gyeong Takju Rosé 12% ABV.
The pop-up-only Gyeong Hon-donju Set includes Gyeong Takju 12% ABV, Gyeong Takju Rosé 12% ABV, and Gyeong Soju 51% ABV. Visitors are invited to mix the three over ice at set ratios to enjoy the blend. The pop-up will operate like a drinking pub, feature a Busan-exclusive Gyeong Takju Slushy, and include a collaboration with rice-noodle brand Tamtam.
Saenghwal Maekju named Nemo Brewing as the June collaborator for the KCBC “Ultra-Fresh Beer” project it runs with convenience chain CU. KCBC selects a regional brewery each month to create a limited beer; customers pre-order via the PocketCU app and pick up canned beer at CU stores nationwide within seven days of production.
June’s release is gypsy brewery Nemo Brewing’s Belgian wit, Nemo White. It layers domestic yuzu zest for bright citrus notes with European coriander seed for floral accents and uses Belgian wit yeast to provide a soft, fruity backbone—resulting in a light, highly drinkable beer with a hint of Korean flavor.
Nemo White can be reserved on the PocketCU app from June 1–21 and picked up at a designated CU store nationwide on July 1. After the initial run, Saenghwal Maekju will also offer it on tap at its locations. By partnering with regional breweries on limited releases, Saenghwal Maekju aims to deepen its connection with Korea’s craft beer scene.
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