Director Jang Hang-jun Hosts Coffee Truck Event for ‘The King and the Man’ – Will It Hit 10 Million Views?
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| Jang Hang-jun / Photo=DB |
Director Jang Hang-jun Revises 10 Million Viewer Pledge, Announces Coffee Truck Event for Hit Film
Showbox, the distributor of “The Man Who Lived with the King,” announced on March 5 that director Jang Hang-jun will host a coffee truck event on March 12 at noon.
The event will take place at the Seoul Shinmun Plaza in Jung-gu, Seoul. Jang will personally attend to serve drinks and express his heartfelt gratitude to fans.
“The Man Who Lived with the King” has surpassed 9 million admissions in just 27 days and is on the brink of reaching the coveted 10 million mark. As anticipation builds for Jang’s original pledge tied to this milestone, the announcement of the coffee truck event has garnered significant attention.
On March 4, Jang appeared on SBS Power FM’s “Bae Seong-jae’s Ten” (aka “Baeten”), livestreamed on the YouTube channel “SBS Radio Erao,” to thank audiences for the film’s success.
During the show, host Bae Seong-jae mentioned that Jang’s 10-million-viewer pledge on “Baeten” had made headlines. Jang responded with humor, saying, “I’m grateful for the attention, but is that really newsworthy?” He explained that the pledge was initially made in jest, given the film’s uncertain prospects at the time.
Jang elaborated, “I jokingly said I’d naturalize and get plastic surgery, but seeing it reported as a serious pledge is quite burdensome. Our distributor and production company even held meetings to discuss it.”
Addressing the feasibility of fulfilling the pledge, Jang quipped, “Who could actually keep all those promises? Is there anyone in the world like that?” He then announced an alternative plan to bring a coffee truck to a downtown location to serve moviegoers, though the exact date is yet to be determined.
Earlier, while promoting “The Man Who Lived with the King” on “Baeten,” Jang had playfully promised that if the film exceeded 10 million viewers, he would change his phone number, legally change his name, undergo plastic surgery, consider naturalizing in another country, and buy a yacht.
[Sports Today Reporter Lim Si-ryeong ent@stoo.com]
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