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| Photo = Walt Disney Company Korea |
[Sports Today reporter Jeong Ye-won] The prop hoard of gold bars—valued at 150 billion KRW (112.5 million USD)—from Disney+’s original series Goldland has popped up across downtown Seoul, igniting a social‑media frenzy and dominating headlines.
In April, oversized gold-bar installations began appearing around the city, drawing attention from Seoul Station and the Sejong Center for the Performing Arts to COEX Plaza. These “Goldland” gold spots recreate the look of the 150 billion KRW (112.5 million USD) cache, and the massive pieces installed in the city center have stopped passersby with their striking visuals. Organizers expect the displays to attract even more visitors in the coming days. Notably, an on-site photo event at COEX Millennium Plaza that ran April 3–9—featuring a giveaway of a pure-gold 1-don at a photo zone—drew roughly 10,000 participants in just six days. (One don ≈ 3.75 grams, about 0.13 ounces.)
A released “Goldland On-Site Tour” video captures the public’s enthusiastic reactions — from the 150 billion KRW (112.5 million USD) gold-bar photo zone at COEX Plaza to the dramatic installation that cloaked the Sejong Center steps in bars. A Seoul Station media ad stages a moment that evokes customs officer Kim Hee-joo (Park Bo-young) passing a tray of gold bars through a scanner, giving viewers an immediate sense of the show’s premise. The tactile installations let visitors experience the series’ central prop firsthand, and a recent surge in gold investing has heightened interest in assets and bullion prices, helping to drive foot traffic.
From the Sejong Center step wraps to the COEX Plaza sculptures and the Seoul Station media placement, Goldland’s “gold spots” are trending as photogenic destinations where visitors can soak up golden vibes. Organizers expect these experiential installations to continue drawing attention.
Meanwhile, Goldland is a gold-fueled survival thriller centered on Hee-joo (Park Bo-young), who gets her hands on a smuggling ring’s 150 billion KRW (112.5 million USD) stash of gold bars and fights to keep them amid a maelstrom of greed and betrayal. The series premieres episodes 1 and 2 on the 29th, then releases two episodes each week for a total of 10 episodes.
[Sports Today reporter Jeong Ye-won ent@stoo.com]
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