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15 Years Later: 씨야’s Emotional Comeback and Shocking Revelations on JTBC Newsroom

Daniel Kim Views  

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SeeYa / Photo=DB

[Sports Today reporter Jeong Ye-won] It’s been 15 years. Girl group SeeYa — Nam Gyu-ri, Kim Yeon-ji and Lee Bo-ram — have signaled a full-fledged reunion and will sit down on JTBC’s Newsroom to share candid reflections.

SeeYa is set to appear on Newsroom, airing at 6:30 p.m. on the 12th. The trio will talk about reuniting after a long hiatus and outline the musical direction they plan to take next. They’ve also teased a surprise snippet tied to a new release due in May, fueling anticipation.

The Newsroom appearance has drawn extra attention because of the turmoil the group endured behind the scenes. On the 8th, SeeYa went on the YouTube channel YouTube Hajiyoung to allege mistreatment by their former agency.

Lee Bo-ram recalled, “When we ran into other celebrities, people would say, ‘You must make a lot of money — buy it.’ We hadn’t earned that, so it felt odd that people assumed we were rich. We thought entertainers were all gloss and no substance. We even joked about putting on a mascot costume to do part-time work. At home, it was only cereal and instant noodles.” Despite their cross-generational popularity, the group said they lived in poor conditions and didn’t receive proper accounting from their label.

Nam Gyu-ri echoed the sentiment. “After doing events all day, we’d sit at highway rest stops and mix ramen with rice. But when we met fans, they’d tell us how much they loved SeeYa and sing along. Then we’d go back to the dorm, spread out newspapers on the floor and eat cereal while ants crawled around. The contrast was stark.” She added that such conditions eroded their confidence as artists.

The problems extended beyond money and living conditions. The agency allegedly sowed discord among the members, triggering a crisis for the group. Nam said, “As I took on more solo activities and our schedules diverged, misunderstandings piled up. Good things can sound bad when whispered, and bad things can sound worse.” She referred to rumors that left lasting emotional scars.

Lee recalled one incident: “Once, Gyu-ri unnie called and asked, ‘They’re saying you did this— is that true?’ Someone had lied to drive a wedge between us. I told her, ‘You can check the CCTV; it never happened.’ She said, ‘I asked because I don’t want us to misunderstand each other. I’ll trust you.’ We settled it among ourselves.” The young members, she said, paid the price for an agency that acted irresponsibly.

Still, SeeYa endured. The three reunited, strengthened by a shared resolve. As their pre-release track Still, We Are suggests, they navigated multiple crises and preserved SeeYa’s identity. The group will release a new album next month, marking the return of the trio that dominated the mid-to-late 2000s.

Ahead of that release, Newsroom will air the reflections they felt they could only share after 15 years. It’s a moment to listen to SeeYa’s story — the group that held a steady place on our playlists.

[Sports Today reporter Jeong Ye-won ent@stoo.com]
「The closest news you meet, the most FunFun news ⓒ Sports Today」

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Daniel Kim
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