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BabyMonster seized attention at their comeback, unleashing an intense blend of music and performance with Dance (CHOOM).
On the 4th, BabyMonster released their third mini-album, [Dance (CHOOM)]. The title track, “Dance (CHOOM),” distills the record’s high-energy mix of hip-hop, dance and R&B and reflects the group’s ambition to turn the world into a single, global dance floor — a concept that has resonated with listeners.
The song’s distinctive sound — difficult to forget — fuels that response. “Dance (CHOOM)” is a hip-hop dance track anchored by an addictive synth riff and heavy bass; critics point to the chorus, where a beat shift delivers a particularly strong impact.
The music video, showcasing bold choreography and the members’ matured visuals, has become a talking point. Colorful sets — from a security checkpoint to a ballet studio — provide visual variety, and a large-scale group routine with backup dancers in the second half intensifies the spectacle. The dynamic staging and forceful signature moves are already priming the song for a global challenge that could draw widespread fan participation.
The video debuted at No. 1 on YouTube’s worldwide trending list, became the most-viewed video in its first 24 hours, and surpassed 14,000,000 views. The comeback-day livestream drew roughly 1,570,000 views in its first hour — more than 400,000 above the livestream for [WE GO UP] — further underscoring their emergence as the next “YouTube queens.”
Both the single and the album are posting notable results. [Dance (CHOOM)] reached No. 1 on iTunes’ album chart in 15 regions and claimed the top spot on the iTunes Worldwide Albums chart. Hanteo Chart recorded 387,871 copies sold on the album’s first day — a career-high first-day total and roughly 1.5 times the first-day sales of their previous release, [WE GO UP].
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