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▲ Rain will release his new single ‘FEEL IT (You)’ at 6 p.m. on the 11th, his label Rain Company said.
SPOTV News reporter Kim Won-gyeom reports that Rain is preparing to release a new single that leans into a relaxed, everyday sensibility.
Rain will release the single ‘FEEL IT (You)’ at 6 p.m. on the 11th. The song is a buoyant, groove-heavy R&B-pop track that reveals a side of the artist listeners haven’t heard before.
‘FEEL IT (You)’ pairs slick beats with Rain’s signature, alluring vocal delivery. Its tasteful production and an earworm melody leave a lasting impression after just one listen.
In the lyrics, “you” isn’t meant to point to a single person. It stands for the small pleasures that brighten daily life—the evening air during the commute, a shared drink with someone dear, or any little habit that lifts your mood. The song’s “Fill it up” message—about filling life with the things you love—flows naturally into its central theme, “Feel It,” which urges listeners to fully savor the present moment.
Rather than aiming for a dramatic, statement-making performance piece, the new single is intended as everyday soundtrack material. Its refined sound fits late-night drives and relaxed gatherings, and it’s designed to help Rain connect with listeners in a more casual, approachable way.
Rain said that where he once concentrated on tightly choreographed stage shows, he wanted this release to be more relaxed—music people can comfortably enjoy in daily life. He added that he hopes it becomes a song people groove to on the way home from work, on drives or over a casual drink.
Known for a controlled sex appeal and high-energy performances that often set trends, Rain has been presenting a more mature, natural vibe through varied pre-release content. That evolution makes his musical shift—captured in the easy charm of ‘FEEL IT (You)’—particularly worth watching.
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