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Refining ‘AI Ray’ with Google since Q1 last year
Deployed across mobility services, financial apps and news outlets
Nextpaper M&C (hereafter Nextpaper) has teamed with Google to advance media ad quality using its AI solution, AI Ray.
On the 18th, Nextpaper said its AI-driven ad quality management platform, AI Ray, is now in use across premium mobility services, financial apps and more than 400 major domestic news outlets.
AI Ray was developed to address the inefficiencies of manual creative reviews. Around the same time, Google was pursuing a similar effort—its ad-review automation project ARCher—and the two sides identified common ground for technical cooperation.
Since Q1 last year, the companies have intensified strategic technical collaboration. Under the arrangement, Nextpaper built and now operates the system, while Google Korea provides development consulting and technical support.
AI Ray analyzes ad creatives using Google’s latest AI model, Gemini, via its application programming interface (API). It examines images and copy in real time to detect creatives that may confuse users or excessively drive clicks.
The system quantifies a “user confusion inducement” score and automatically blocks creatives that exceed a set threshold. By screening hundreds of thousands of creatives daily, AI Ray has helped clients protect brand safety and reduce operating costs.
Based on that architecture, AI Ray was showcased last year at major Google events including Google Korea’s News Initiative (GNI), Media Partners Day, and the Android TV APAC conference.
“AI Ray is more than an automation tool; it maximizes publishers’ operational efficiency and supports ad quality management,” said Yoon Jung-hee, director at Nextpaper. She added that, following the company’s roadmap, Nextpaper plans to upgrade the platform to AI Ray 2.0 this year.
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