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[Digital Today AI Reporter] LinkedIn is intensifying enforcement against low-quality content produced by artificial intelligence. The company says it will target posts, comments, bot accounts and AI-generated fake profiles — and will prioritize keeping flagged material out of recommendation feeds.
On the 20th (local time), TechRadar reported that LinkedIn outlined the policy in a blog post by Laura Lorenzetti, the company’s vice president of product.
LinkedIn says it will reduce not only obvious engagement-bait but also recycled “leadership” posts and generic, repetitive pieces. The effort is aimed at so-called AI-generated low-quality content — material that may look polished but lacks original insight or substantive information.
The company will focus on posts and comments that bear telltale signs of AI generation. LinkedIn pointed to indicators such as sentences that overuse long dashes or repetitive phrasings like “It’s not X, it’s Y.” The policy also targets bot accounts and AI-created fake profiles.
Lorenzetti said that as more people turn to the platform for work-related help, perspectives grounded in real experience and expertise become increasingly important. She acknowledged that AI can assist with wording, but warned that the company has seen a rise in superficially polished posts that lack real substance.
LinkedIn is implementing the change across the company. Engineers and its in-house editorial team worked together to build a system that recognizes patterns and detects low-quality AI content. When flagged, such content is removed from recommendation areas, though it may still be visible to the author’s direct connections and followers.
LinkedIn says it will refine the system over time to better distinguish between posts that include real expertise and context and those that are generic or repetitive. Lorenzetti said early results are encouraging and that feeds have already seen a decline in these kinds of posts.
LinkedIn also provides AI writing tools to help users draft and edit posts. It recently added features aimed at early-stage entrepreneurs and rolled out dynamic cover images, custom buttons and enhanced branding tools for premium business profiles.
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