Translation resultSong Jae-hyeok, director of KBS’s Sports Center, reflected on the long, winding road that ended with KBS securing the World Cup broadcast rights. On the afternoon of the 2nd, KBS held a press conference at the New Building Art Hall in Yeouido, Seoul to announce its production plans for the 2026 FIFA CONCACAF World Cup. Lee Young-pyo, Jeon Hyun-moo and Nam Hyun-jong attended. “The World Cup is more than just an event — it’s a global festival,” Song said as he opened his remarks. “The World Cup is…”
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