Experience New Zealand: Join the 2026 ASICS Runaway Hawke’s Bay Marathon and Win a Unique Running Trip!

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Get ready to lace up your running shoes and pack your bags! Tourism New Zealand is rolling out an exciting new adventure that combines the thrill of marathons with the joy of travel.

In a collaboration that’s sure to get hearts racing, Tourism New Zealand has partnered with popular travel community platform “Travel Obsessed” to launch the “New Zealand Run Trip.” This unique program is centered around the ASICS Runaway Hawke’s Bay Marathon, set to take place this May on New Zealand’s stunning North Island.

But this isn’t your average marathon getaway. Three lucky participants will be chosen – one each for the full marathon, half marathon, and 10K race – to embark on an unforgettable 8-day journey from May 11 to 18. Not only will they tackle their chosen race, but they’ll also indulge in winery tours and explore local hotspots, immersing themselves in New Zealand’s breathtaking nature and rich culture.

Talk about a runner’s paradise! The chosen few will receive round-trip airfare from Korea to New Zealand, entry to the Hawke’s Bay Marathon, and a carefully curated local itinerary with accommodations. Want in on this dream trip? Applications are open through “Travel Obsessed” official channels until March 8. Don’t miss your chance to run in one of the world’s most beautiful settings!

Speaking of beautiful, let’s dish about Hawke’s Bay. Nestled on the east coast of New Zealand’s North Island, this region is a wine lover’s dream come true. With its abundant sunshine and mild climate, it’s no wonder it’s home to some of the country’s most celebrated vineyards. Picture yourself running through gentle rolling hills, along picturesque coastlines, and past lush vineyards. It’s the perfect blend of challenge and relaxation.

And let’s not forget about Napier, the heart of Hawke’s Bay. This charming city is an Art Deco lover’s paradise, boasting stunning architecture that’ll make you feel like you’ve stepped back in time. But it’s not all about looks – Napier is a runner’s dream with its well-developed coastal promenades and nature trails. After your race, why not treat yourself to a winery tour, a coastal cliff trek, or catch a breathtaking sunrise from a scenic overlook?

New Zealand isn’t just a destination; it’s an outdoor enthusiast’s playground. From dramatic coastlines and serene lakes to snow-capped peaks and ancient forests, there’s a new adventure around every corner. And for runners, the fun doesn’t stop at Hawke’s Bay. The country hosts a variety of running events that showcase its diverse landscapes, like the Queenstown International Marathon, the Auckland Marathon, and the challenging Tarawera Ultra Trail.

By Soo-jung Kim, Lifestyle Correspondent