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[Point Economy] Nam-gu, a district of Busan, took a fresh, lifestyle-focused approach to attracting visitors at a marine leisure expo. Instead of static displays, officials paired hands-on experiences with social-media tie-ins to get attendees involved on the spot.
Nam-gu reported on the 21st that it operated a tourism promotion booth at the Busan International Boat Show, held from the 17th through the 19th at Busan BEXCO and the Suyeongman Yacht Stadium.
At the marine leisure–themed event, Nam-gu put its signature attractions and festivals front and center. Booth staff highlighted coastal draws like the Oryukdo Skywalk and the Igidae Coastal Trail, and promoted experiential programs such as the UN Nam-gu Water Play Festival and the YOU&美 Oryukdo Nam-gu Tour Program.
The on-site setup was built for participation. A \”Busan Is Nam-gu\” social-media follow campaign enticed visitors to stop by, while travel guides and promotional materials helped expand outreach. The emphasis was on sparking immediate engagement, not just handing out information.
Nam-gu plans to build on the boat show’s momentum to sharpen its marine-tourism brand and ramp up coordinated online and offline promotions. A district official said the event successfully showcased local attractions and festivals and pledged to continue efforts to draw more domestic and international visitors.
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