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[Anchor] Buan County invited international influencers to help promote its tourism globally. Officials say their strategy is to showcase Buan through immersive, hands-on content. Kim Nam-ho of LG HelloVision reports. [Reporter] At the Buan Celadon Museum, visiting influencers tried their hand at pottery and experienced traditional Korean culture up close. The group includes creators from 10 different countries. 「Leila / French influencer」 The mudflats in Buan are much deeper and very different from those in France. It was so much fun — being able to go deep into the mud made it a great experience. I loved that we could do something we can’t do in France. At Byeonsan Beach, they took in a stunning sunset and visited landmark spots like the Chaeseokgang rock formation. Throughout the trip, the influencers shared their experiences in real time on social media, introducing Buan to followers around the world. 「Randon / U.S. influencer」 I love making content. Today’s beautiful sights and the new mudflat experience will give us creative ways to show our audiences. Tasting local dishes and raising awareness about preserving the mudflats can be rewarding on its own. Buan County says it will use this program to accelerate efforts to attract international visitors. Officials hope the influencers’ online reach will boost global recognition and turn that attention into lasting tourism demand. 「Go Seon-woo / Director, Tourism and Welfare, Buan County」 I believe promotion through global influencers delivers the biggest impact in the shortest time. We will do our best to attract foreign visitors by showcasing Buan’s natural scenery and diverse cultural assets. From blue seas and vast mudflats to crimson sunsets and hands-on traditions, Buan aims to convey its charm through immersive experiences, not just sightseeing. Observers are watching to see whether this influencer-driven campaign will help Buan emerge as a global travel destination. This is Kim Nam-ho for HelloTV News. [Video: Park Joon-hyung] For Yonhap News TV inquiries and tips: KakaoTalk/LINE jebo23; Hyun Sang-mi (hyunsangmi@yna.co.kr)
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