Experience Luxury: Join Lexus Korea’s ‘Spring: Amazing Harmony’ Event with Exclusive EV Test Drives
Daniel Kim Views
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Lexus Korea has opened registration for the first outing this year of its customer-experience series Road and Memory by Lexus, titled Spring: Amazing Harmony. The two-night, three-day getaway runs May 15–17 in Gyeongju, North Gyeongsang Province.
The itinerary blends culture and craft: a private, docent-led tour of the Gyeongju National Museum; a session on Gyeongju’s traditional Beopju rice wine paired with Gyodong Beopju; and hands-on workshops at local artisan studios. Participants will also have the chance to test-drive Lexus’s electrified lineup, including the flagship LM 500h MPV, the LX 700h SUV, and the plug-in hybrids NX 450h+ and RX 450h+.
This paid experience is available exclusively through the Lexus customer app, Lexus Lounge, and is limited to nine teams on a first-come, first-served basis: seven two-person teams and two four-person teams. Lexus Korea says this kickoff will be followed by seasonal programs — an electrified lifestyle experience in Jeju for summer, a fall program tied to the KPGA Lexus Masters, and a global journey in winter.
Kang Dae-hwan, vice president of Lexus Korea, said, “We designed this program to weave tradition and modernity, outdoors and luxury, so guests can experience Lexus’s refined sensibility and meticulous craftsmanship. We will continue to deliver Lexus’s distinctive value through lifestyle programs that bring fresh inspiration to our customers’ everyday lives.”
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