Discover the Hottest Exhibition in Seoul: VERDY’s ‘I Believe in Me’ at Lotte Museum!

May — the month of family celebrations — is finally warming up,

which means it’s prime time for outings and mini getaways.

With Labor Day on May 1st and several bridge holidays like Children’s Day,

there are plenty of chances to plan a fun day out.

Here’s my review after visiting the buzzy VERDY show in Jamsil,

perfect for a May outing.

Verdy is a longtime friend and collaborator of G‑Dragon,

and his solo show is on view at Lotte Museum now.

The run dates are April 24 through July 19, 2026,

and the exhibit has become a celeb and trend‑setter magnet.

The buzz is real across Seoul’s fashion and art scenes.

True to its “Seoul’s hippest show” billing,

the museum entrance itself is a major photo zone—

every step feels like a curated snapshot waiting to happen.

Even the most low‑key visitors walk out buzzing,

like you’ve just caught a serious style high.

The exhibition centers on Verdy’s character VICK,

using the character to explore his emotions, life, and creative culture.

VICK (sometimes shown as VIC) is playful and kitschy,

yet also a direct reflection of the artist’s own feelings.

The pink VIC pieces, in particular, reveal a doting father’s tender side,

mixing charm with sincere emotion.

Family themes thread throughout the show.

This area literally turns every inch into a photo backdrop,

with installations and sets built for share‑worthy snaps.

Parents with kids, couples, and friend groups — everyone can score an iconic shot,

and the overall mood is equal parts cute and cool.

Pro tip: bring your camera and your best outfit.

It’s an instant mood lift.

Beyond the kitschy rooms, you’ll find areas steeped in street culture

and hip‑hop influences — the artist’s aesthetic and worldview come through loud and clear.

Those spaces feel authentic and are a dream for street‑fashion fans.

The show is packed with messages that echo the artist’s feelings,

offering reflections on life that hit home for many adults.

Some pieces are downright moving,

so if you’re sentimental, bring tissues.

A small pack of tissues will do the trick.

Seriously — some adults might get misty‑eyed.

Bring tissues, just in case.

You’ll spot pieces that nod to Andy Warhol’s cans,

but Verdy twists them with a gritty street sensibility.

He collaborates with a variety of brands,

from early VIC pieces to collabs with labels like Dinet and Thirteen,

which hints at real‑world drops you’ll want to cop.

The brand ties make the exhibit especially exciting for fans.

You’ll probably leave wanting something for your collection.

Graffiti splashes the corridors between rooms,

creating a dark, edgy vibe that’s perfect for photos.

Keep that in mind when you plan your shots —

it’ll give your photos serious edge.

The studio zone showcases Verdy’s many collabs and key works,

letting you experience a huge, immersive world he’s built,

packed with unforgettable moments.

Street‑fashion obsessives will lose it over the collabs on display —

from jaw‑dropping product partnerships to collectible artworks,

these pieces spark serious collector energy.

The “studio” label fits perfectly —

curated, creative, and utterly tempting.

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The photo zones are peak stylish —

you’ll leave energized and inspired.

The show stays effortlessly hip to the very end,

with plenty to enjoy from installations to photo spots.

Jamsil’s Lotte Museum delivers the full vibe.

베르디 I Believe in me 전시

Beyond the fun and photo ops, the show carries real vibes and

Girl’s Don’t Cry messages,

and heartwarming pieces like the pink‑heart VICK for his daughter,

so there’s a strong family sentiment woven through the show,

making it a great pick for a family outing in May.

From Seokchon Lake to Lotte World Mall,

and including the Sky Tower and the aquarium,

Jamsil’s Lotte Museum sits at the center of a full‑day itinerary.

In May’s family month, the VERDY show is kitschy, hip,

and overflowing with photo moments.

If you’re planning a museum day in Seoul, add this one to your list.