[The Public=Reporter Ahn Eun‑hye] To celebrate Family Month, Woori Bank invited 20 VVIP clients from its TWO CHAIRS program and their families to a “Taste of TWO CHAIRS: Cuisine and Travel” event on the 7th, the bank said on the 12th.
The program was crafted to go beyond traditional asset management, aiming to enrich clients’ everyday lives and celebrate meaningful family moments.
The evening took place at Jueun, a Michelin one‑star Korean fine‑dining restaurant.
The event ran in two parts. In the first session, Seo Hyun‑jeong, CEO of private travel brand Tour di Medici, explored current family travel trends and offered practical tips for planning bespoke family trips.
In the second session, guests enjoyed a seven‑course Korean fine‑dining menu that highlighted seasonal ingredients, with thoughtful wine pairings for each course. A welcome champagne reception set the tone for the meal.
“We organized this event to extend our support beyond financial services and into clients’ lifestyles,” said Kim Seon, head of Woori Bank’s WM Group. “We will continue offering thoughtful, high‑end loyalty programs so couples, parents, and children can create unforgettable memories and build deeper ties with the bank.”
Industry analysts say banks are stepping up competition for ultra‑high‑net‑worth (VVIP) clients by expanding into lifestyle‑based premium marketing—covering culture, gastronomy, and travel—beyond traditional financial services. The strategy is seen as a way to broaden customer experience beyond wealth management and strengthen long‑term loyalty.
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