Discover Hokkaido: Why Hoshino Resort Tomamu is the Ultimate Premium Travel Destination in 2026

Hoshino Resort Tomamu, a signature property of Japan’s premium Hoshino Resort brand, is actively courting Korean travelers. With independent travel to Japan picking back up and demand for upscale lodging rising, the resort is leaning on Hokkaido’s stunning landscapes and immersive, stay-focused resort experiences to broaden its appeal in the Korean market.

“Travel Show 2026 Season 1” runs through May 17 at KINTEX Exhibition Center 1, Halls 4 and 5 in Goyang, Gyeonggi Province. The large travel fair brings together domestic and international tourism boards, local governments, hotels and resorts, and travel agencies. As visitors plan summer getaways and overseas trips for the second half of the year, interest in travel to Japan, independent trips in Southeast Asia, and luxury accommodations has been picking up.

At the event, Hoshino Resort Tomamu’s booth is showcasing Hokkaido travel content and the brand’s philosophy. Visitors can pick up seasonal travel guides and resort brochures, and get one-on-one consultations tailored to their travel preferences.

Tomamu is an all-season resort complex located in central Hokkaido. Its standout feature is season-specific programming. In summer, the Unkai Terrace — a high-elevation viewing platform for a spectacular “sea of clouds” — is the signature draw, alongside outdoor activities that take advantage of the sprawling natural surroundings. In winter, the resort pivots to ski-focused offerings built around Hokkaido’s famed powder snow.

Accommodations on site range from the landmark Tomamu The Tower to Resonare Tomamu, where every suite is at least 100㎡ (about 1,076 sq ft). Family-friendly facilities include MinaMina Beach, Japan’s largest indoor wave pool; the forest-themed buffet Nininupuri; the open-air hot spring Kirin no Yu; and the seasonal Ice Village.

Industry insiders note a shift among Korean travelers away from short, city-centered trips toward longer, experience-driven stays. Rather than shopping-heavy itineraries, many now prefer premium packages that blend scenic nature, food experiences, relaxation, and activities — a trend that’s boosting interest in Hokkaido.

Still, competition in Japan’s premium resort market is intensifying. Yen volatility, travel costs, and airline capacity could all influence actual booking demand. With Korean consumers comparing overall trip costs — lodging, flights, and on-the-ground experiences — brand differentiation and distinctive on-site offerings will be critical for success.

The expo is also hosting visitor-participation events. Attendees can win limited-edition souvenirs through quiz challenges, and organizers are sharing the latest trends for travel to Japan and Hokkaido.

“Travel Show 2026 Season 1” is open from 10:00 a.m. to 6:00 p.m. On the final day, May 17, the show closes at 5:00 p.m.