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Foreign visitors used to head straight for Busan staples like dwaejigukbap (pork-and-rice soup), milmyeon (wheat noodles), or seed-filled hotteok. But lately, one unexpected dish has taken the spotlight among overseas tourists: Lee Jae-mo Pizza in Busan.
Taiwanese visitors, in particular, have been raving. Reviews often read, “You must go when you visit Busan,” or “I want to come back to Busan just for this.” Social media, YouTube, and travel forums are full of posts, and the spot is quickly earning a reputation as a must-stop on Busan itineraries.
The most common reaction: “The cheese is insane.”
Taiwanese tourists say the biggest surprise at Lee Jae-mo Pizza is the sheer amount of cheese. Videos and photos of long, gooey cheese pulls as slices are lifted have gone viral on social media, and many say they’ve never seen so much cheese before.
But the hype isn’t just about volume — reviewers also praise the pizza’s balance. While too much cheese can make a pie feel heavy, many diners report they can finish it without feeling weighed down.
The fact that it doesn’t feel greasy is winning over international diners.
A common line in Taiwanese reviews is, “It has tons of cheese but isn’t greasy.” Many praise the harmony between salty and savory notes, and reviewers frequently compliment the crust, too.
The Korean-style sweet-and-salty profile and generous toppings feel refreshingly different to visitors. So the conversation has shifted from “look at the amount” to “Korean-style pizza is genuinely delicious.”
One social post is actually reshaping travel plans.
Today’s travelers lean heavily on social media and YouTube when planning trips. Dishes that pop up repeatedly in mukbangs and travel vlogs often become real-life stops on itineraries.
Lee Jae-mo Pizza started as a handful of online mentions but has morphed into a “must-eat” Busan item. On Taiwanese platforms, posts about long lines and videos of the stretchy cheese are everywhere.
People say Busan’s food image is expanding.
Busan used to be synonymous with seafood and gukbap. Now unexpected items like pizza are being talked about as representative local eats.
Young international travelers often build trips around trendy, Instagrammable restaurants, not just traditional dishes. That shift is changing Busan’s food and travel culture.
Ultimately, the draw is a “uniquely Korean” style.
Lee Jae-mo Pizza’s international appeal isn’t just about excess cheese. It’s the combo of rich cheese, the sweet-and-salty Korean pizza flavor, and a surprisingly light balance that keeps people coming back.
With social media buzz turning it into a near-obligatory Busan stop, the most interesting trend is clear: global interest now covers not only traditional Korean cuisine but also creative, Korea-inflected reinterpretations of familiar foods.
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