Translation result 
[Sports Seoul | Reporter Jo Seon-woo] CJ Foodville’s bakery brand Tous Les Jours rolled into the CJ Cup Byron Nelson in Texas this week, bringing a hands-on K-bakery experience to promote the brand to an international audience.
Tous Les Jours is part of the tournament’s global cultural platform, “HOUSE OF CJ,” through the 25th (local time). Occupying roughly 750㎡ (about 8,073 sq ft), the space is built around the theme “Celebration in Every Day” and features a lineup of interactive activations.
On site, a giant Cloud Cake installation — highlighting Tous Les Jours’ signature U.S. item — anchors a photo zone, while fan-facing activities such as a Plinko game and birthday celebration programs invite visitor participation.
In the product sampling area, Tous Les Jours is offering signature items like red bean bread, rich milk cream bread and Cloud Donuts to appeal to the tournament’s global spectators.
CJ Foodville says the activation is designed to showcase the competitiveness of K-bakery and to deepen brand experience while expanding customer touchpoints across the North American market.
“The CJ Cup, which draws global attention, provides a meaningful stage to share Tous Les Jours’ distinctive flavors and trendy culture,” a CJ Foodville representative said. “We will continue expanding touchpoints with global customers and solidify our position as a leading bakery brand in North America.” blessoo@sportsseoul.com
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