Discover the Top 3 Emerging Fashion Brands from MUSINSA’s Next Fashion Scholarship 2023!
Daniel Kim Views
The Scale-up Track wrapped up last September after selecting participants
Students gained real-world fashion industry experience by creating their own prototypes
Three brands—Sudonem, Ogi, and Eyang—advanced to the Final Track
which will provide online and offline support, including a pop-up in trendy Seongsu-dong this April
MUSINSA has just announced the top three brands from its sixth MUSINSA NEXT FASHION SCHOLARSHIP (MNFS) program, aimed at fostering the next wave of fashion talent. The company is now gearing up to help these emerging designers make their big debut.
MNFS is MUSINSA’s flagship initiative to help fashion-loving college students and budding entrepreneurs launch and grow their own brands.
This year’s program was split into two phases: the Scale-up Track to boost brand independence, and the Final Track for comprehensive support.
From September to December, Scale-up Track participants dove into branding and production planning through expert-led lectures and mentoring sessions.
MUSINSA awarded each successful Scale-up Track participant a 500,000 KRW (about 3,400 USD) scholarship. With this funding, the designers let their creativity run wild, crafting unique prototypes for the Spring/Summer 2026 season.
After the Scale-up Track, MUSINSA narrowed the field to 11 brands for the Final Track showdown.
In January, after a thorough evaluation of brand portfolios, prototypes, and social media-worthy content, three rising stars emerged: ▲Sudonem (PSEUDONYM) ▲Ogi (OGI) ▲Eyang (EYANG).
To keep things fair and market-savvy, MUSINSA combined expert opinions from industry insiders with public votes through their app.
The top three brands are now set for the Final Track from February to April. MUSINSA is pulling out all the stops, offering pro photoshoots for killer lookbooks and tapping into their marketing muscle to get these brands noticed.
The grand finale? This April, these fresh faces will debut their collections at a pop-up in Seoul’s uber-cool Seongsu-dong district, giving fashion lovers a chance to see and shop the designs in person.
A MUSINSA spokesperson gushed, “We’re blown away by the creativity and passion of our MNFS participants. Seeing their ideas come to life is incredibly exciting. We’re committed to using all of MUSINSA’s resources to help these talented designers make their mark and build lasting brands.”
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