SEVENTEEN’s Mingyu Dominates Fashion Week: $9.9 Million Media Value at 2026 F/W Paris

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SEVENTEEN’s Mingyu has once again made waves in the global fashion scene, solidifying his status as a style icon.

Fashion insiders are buzzing after a recent report from influencer marketing platform Lefty revealed that Mingyu generated a staggering $9.9 million (approximately 14.5 billion KRW) in media value during the 2026 F/W Paris Fashion Week. This jaw-dropping figure puts him at the top of the celebrity pack at this season’s most anticipated fashion event.

Lefty’s fashion week reports are the industry standard for measuring star power. By crunching the numbers on social media reach, engagement, and brand exposure, they translate a celeb’s impact into cold, hard cash. It’s basically a cheat sheet for who’s hot in the fashion world.

Strutting his stuff as a Dior ambassador, Mingyu turned heads at the ‘Dior Winter 2026 Men’s Collection Show’ in Paris on January 21. But this isn’t his first rodeo – last March, he also topped the charts for media value at the 2025 F/W Women’s Paris Fashion Week. Talk about a repeat performance!

SEVENTEEN isn’t just dominating the music charts; they’re also taking the fashion world by storm. Joshua recently rubbed elbows with the fashion elite at the ‘GQ Ball’ during Super Bowl Week, courtesy of an exclusive invite from American luxury brand Thom Browne. Meanwhile, S.Coups and DK are jet-setting across major fashion weeks as ambassadors for German powerhouse Hugo Boss and French icon Louis Vuitton, respectively. These boys are serving looks and making moves!