Bulgari’s New Serpenti Viper: Why This 2026 Collection is a Game-Changer for Jewelry Lovers!
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Translation result.Bulgari is bringing its “Eternally Iconic” pop-up to the first-floor stage at Hyundai Department Store’s Trade Center in Seoul. Open through December 31, the pop-up puts the maison’s storied heritage and contemporary edge on full display.
The design leans into the dramatic silhouettes of Roman Baroque and the sinuous curves inspired by Villa Malaparte on Capri. Marble accents and gold-leaf details—materials synonymous with Rome—give the space a chic, polished feel.
At the heart of the pop-up is the newly launched 2026 Serpenti Viper. Rendered in white and yellow gold, the collection reinterprets the snake motif in clean, geometric terms—an elegant nod to Bulgari’s ever-evolving iconography. Standout pieces include long-drop Serpenti Viper earrings and pendant necklaces.
You can also explore Bulgari staples: the architectural B.zero1, the colorful Divas’ Dream, and the Octo watch collection, where Swiss watchmaking precision meets Italian design sensibility.
Reporter Seung-ryul Lee ujh8817@hankyung.com
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