Discover the Benefits of Wellage’s New Real Hyaluronic Soothing Cream: A Campus Pop-Up Experience
Daniel Kim Views
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| Wellage ‘Real Hyaluronic Soothing Cream’ moving pop-up (Photo: Courtesy of Hugel) |
[Alpha Economy = Reporter Moon Seon-jung] Cosmetic brand Wellage, owned by Hugel, said on March 24 that it hosted a three-day moving pop-up in partnership with Beauty+ magazine from March 19–21 across university campuses and the Seongsu-dong area.
The pop-up stopped at Kyung Hee University’s Cheongwoon Hall on March 19, Ewha Womans University’s Student Culture Center Plaza on March 20, and Seongsu AK Valley on March 21, drawing roughly 2,800 visitors over the three days.
A Hugel spokesperson told Alpha Economy that the event was designed to let college students and younger consumers—Millennials and Gen Z—experience the brand’s January-launched Real Hyaluronic Soothing Cream alongside its best-selling Blue 100 Ampoule in a casual, everyday setting.
On-site, attendees could participate in hands-on demos featuring Wellage’s signature Real Hyaluronic Blue 100 Ampoule and the new Real Hyaluronic Soothing Cream.
The event also featured an interactive product-draw game to boost engagement and give more visitors a chance to try the products.
“We designed the moving pop-up so people can discover the brand in familiar, everyday spaces and experience the products firsthand,” a Hugel representative said. “We’ll continue expanding our offline touchpoints to better connect with consumers.” (Provided by Hugel)
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