Lacoste Appoints New CEO: How Park Shin-ha Plans to Revolutionize the Brand in 2026
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Dongil Lacoste, the company behind the French fashion house Lacoste, has named Park Shin-ha its new CEO.
On the 27th, Dongil Lacoste said Park brings deep expertise in marketing and business management from roles at global fashion brands like Adidas and Levi’s.
She previously served as Lacoste’s marketing director and most recently headed Authentic Brands Group (ABG) Korea.
With Park at the helm, Dongil Lacoste says it will sharpen the brand’s competitive edge by upgrading its retail footprint and digital channels while strengthening its digital and marketing capabilities.
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