Discover WAAC’s 2026 F/W Golf Collection: A Fusion of Korean Aesthetics and Urban Style

|Smart Today – By Jae-soo Lee| Kolon FnC announced on January 27th that its golf apparel brand WAAC has made waves at the ‘2026 PGA Merchandise Show,’ the world’s largest golf expo, for the fourth year running.

WAAC unveiled its Fall/Winter 2026 (26F/W) collection at the PGA Show, which took place from January 21 to 23 in Orlando, Florida. The PGA Show, organized by the Professional Golfers’ Association of America (PGA), is the ultimate gathering for the golf industry, attracting over 1,000 golf-related companies and industry insiders from across the globe.

The standout feature of WAAC’s 26F/W collection is its fresh take on golf wear, reimagining it as an extension of urban lifestyle rather than just functional gear for the course. While last season’s lineup channeled American vintage vibes with bold red hues, this season blends Korean aesthetics with urban chic, offering versatile golf wear that seamlessly transitions from the green to the street.

The collection showcases a palette of sophisticated fall and winter hues, including sage green, brick, and navy, accented with marble-inspired patterns and graphic elements. The brand’s bold slogan, WIN AT ALL COST (WAAC)!, is cleverly woven throughout the designs.

The exhibition booth itself was a modern homage to traditional Korean aesthetics. It featured sleek lines and curves inspired by ancient stone walls and vibrant dancheong (traditional decorative painting), with the brand’s lovable mascot ‘Wacky’ playfully integrated into these classic elements. Visitors were treated to cutting-edge AI-generated video content, showcasing models sporting the 26F/W collection against the backdrop of Seoul’s iconic Gyeongbokgung Palace, alongside Wacky donning a traditional Korean hat – a perfect blend of heritage and innovation.

Kim Yoon-kyung, CEO of Supertrain, enthused, “This PGA Show gave us a fantastic platform to showcase WAAC’s unique identity and vision to international buyers through our 26F/W collection and immersive booth experience. We’re excited to continue expanding our product offerings across global distribution channels.”

WAAC has already made its mark in 12 countries, including the U.S., Japan, China, Taiwan, Vietnam, and Indonesia. Following its successful showing at the 2025 PGA Show, the brand inked a deal with ‘PGA Tour Superstore,’ a major golf retailer in North America, significantly boosting its presence in the region.