Discover the New Spring/Summer 2026 Collection from Shinsegae Men’s: Essential Styles for Every Occasion

Shinsegae Live Shopping is set to unveil its latest spring-summer (SS) collection from its in-house menswear brand, Shinsegae Men’s Collection, just in time for the spring season, the company announced on the 5th.

The debut broadcast is scheduled for the 7th at 7:30 p.m., with plans to showcase new items every three to four weeks thereafter.

Launched last fall, Shinsegae Men’s Collection is a business-casual brand born from a collaboration between Shinsegae Live Shopping, Shinsegae Department Store, and Shinsegae International. The brand prides itself on its ‘back-to-basics’ approach, utilizing premium fabrics and unique patterns to create pieces that are both practical and high-quality.

This season, in response to customer feedback, the brand is introducing the new ‘The Weeknd line’, designed for versatility and ease. These pieces are perfect for everything from your daily commute to weekend outings, making them accessible to a wide range of customers.

The collection kicks off with a two-piece Lycra tailored denim set, combining the comfort and flexibility of Lycra with a sleek, sophisticated design. Following this, the brand will release a suede Harrington jacket, known for its clean silhouette that pairs effortlessly with various outfits.

The The Weeknd line by Shinsegae Men’s Collection offers a comprehensive range of items, from essential pieces like denim, knitwear, and jackets to business-casual attire. The brand plans to continuously expand its collection by introducing new items throughout the season.

Kang Seong-joon, executive director of Product 2 at Shinsegae Live Shopping, stated, “Shinsegae Men’s Collection is a menswear brand that leverages Shinsegae’s collective expertise. We’re committed to offering products that blend comfort and sophistication, carefully tailored to the lifestyles of our middle-aged and older male customers.”

By Hee-seok Yoon (pioneer@etnews.com)