Why Hanoi’s Maestro Store is Set to Dominate Men’s Fashion in 2026

LF’s menswear brand Maestro is ramping up its global expansion with the opening of a third store in Hanoi, Vietnam.

LF said on the 7th that it officially opened the third location — a 132㎡ (about 40 pyeong; roughly 1,420 sq ft) space — at Hanoi Center, a mixed-use commercial complex in the city’s prime shopping district, on the 6th.

According to KB Securities Vietnam’s 2026 Vietnam Economic Outlook report, the country’s GDP is expected to grow 8.5–8.7% this year. Hanoi, in particular, is home to many high-earning professionals, which supports steady demand for premium men’s fashion. Last year, Maestro’s Trang Tien Department Store outlet in Hanoi recorded roughly double the sales growth of stores in the Ho Chi Minh area.

Maestro entered Vietnam in 2022 with a first store at Saigon Centre in Ho Chi Minh City. The following year it opened a second shop at Hanoi’s Trang Tien Department Store, moving into the northern city’s key retail corridor. Vietnam sales grew about 10% year-on-year in 2024 and roughly 20% in 2025. The brand’s main customers are local business owners in their 30s to 50s and expatriate professionals.

Maestro plans to sharpen its local strategy by expanding transitional-season collections and exclusive pieces suited to the climate. Kim Sang-gyun, LF’s CEO, said, \”Building on 40 years of tailoring expertise, we’ll use Hanoi as our hub to elevate K-menswear on the global stage.\”