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Rains, the global contemporary label, just unveiled its SS25 collection.
Built around the season concept “Waterproof,” SS25 is inspired by rain-soaked cityscapes and celebrates a lifestyle that isn’t governed by the weather. The collection pairs minimalist silhouettes with smart, functional details so you stay comfortable when the forecast takes an unexpected turn.
Standout piece? The new “Storm Breaker” — a unisex, trans-seasonal outerwear staple with a polished sporty aesthetic. It features a 2-way waterproof zipper and adjustable drawstrings at the hem for a customizable fit and ease of movement, plus ventilated panels at the elbows and back to keep wearers comfortable.
Rains will host a pop-up at Galleria Apgujeong Luxury Hall WEST in Seoul from Feb. 21 through March 13. Shoppers can try on Rains’ signature pieces and preview the SS25 arrivals in person.
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