Discover the Latest K-Fashion: Miseiki Seoul Opens Flagship Store at Yongsan I-Park Mall
Daniel Kim Views
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Miseki Seoul announced on May 4 that it has opened a flagship store at Yongsan I’Park Mall, expanding its brick-and-mortar footprint.
The new store will debut the H/S collection, a collaboration with IVE’s Rei, with an early release timed alongside a Seongsu pop-up. The label is showcasing both women’s and men’s lines to broaden its appeal to male shoppers.
Miseki Seoul is a K-fashion brand launched by F-Combine in September 2023. Built around the persona of a fictional Japanese designer, Miseki Rei, the label favors monochrome palettes and asymmetric details.
After opening its first flagship in Hannam-dong, Seoul, in October 2025, the brand expanded its offline presence with a March pop-up at Jamsil’s Lotte World Mall and a May pop-up on Seongsu’s Yeonmujang-gil. For fashion labels, physical stores are not just sales channels but immersive spaces to convey brand identity.
A Miseki Seoul spokesperson said, “The opening of the Yongsan I’Park Mall flagship expands opportunities for more customers to experience the brand’s world and products firsthand. By offering both our women’s and men’s lines in one store, we aim to showcase the brand’s wide-ranging appeal.”
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