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[Anchor] The K-Fashion & Beauty Coaching Station that debuted last year is back for another run. This year, organizers have added an AI-powered skin diagnostic service as they beef up programming to energize the Goter·Sebit tourism district. I’m Park Joo-hyun with HCN. [Reporter] Visitors drape a gray cloth under their faces to find the color tones that flatter them most. Even students who are just starting to explore fashion are curious about their personal color— the palette that best complements their skin. 「On-site audio」 You want to wear darker tones, right? Try pairing that coat with this outfit. Got it? Or clip a yellow pin on— it’ll make the look pop. 「Im I-gyeol / Jamwon-dong resident」 I was surprised the stylist picked my personal color so fast. Now I know what to buy and what styles will suit me. The K-Fashion & Beauty Coaching Station that launched last year has returned to the Goter·Sebit tourism district. The personal-color booths, which match shades to skin tone, are just as popular this year. Visitors also receive tailored makeup suggestions. This year, organizers upgraded consultations with AI to boost accuracy and professionalism. The system precisely measures 8 skin factors—moisture, pore condition, sebum levels, and more—and also assesses hair density and scalp health to provide personalized care plans. 「Natalie / Portugal」 I’ve discovered Korean culture through K-dramas and K-pop, and I’m always struck by Koreans’ flawless skin. K-beauty is huge back home—people across Europe and Brazil are really influenced and try to emulate those looks. The K-Fashion & Beauty Coaching Station is one of several initiatives to activate the Goter·Sebit tourism district. Its goal is to promote the area while offering hands-on experiences with Korean fashion and beauty. 「Lim Yoo-jeong / Head of Tourism, Seocho District Office」 With K-dramas going global, interest in K-fashion and beauty among foreigners has exploded. Seocho District designed this program to help brand Picasso Mural Street as a hotspot where visitors can experience both K-fashion and K-beauty. After this event, Seocho District plans a K-Dessert Festival at the end of next month. Over the summer there will be a yacht photo contest, in fall a Gotumol fashion show, and in winter a Christmas market—seasonal attractions across the Goter·Sebit area. This is Park Joo-hyun with HCN News. [Video: Lee Gi-tae] For Yonhap News TV story inquiries and tips: KakaoTalk/LINE jebo23 Hyun Sang-mi (hyunsangmi@yna.co.kr)
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