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Coach, Atte, Vans, and Beanpole each dropped collaboration collections—with Brain Dead, Pompompurin, Gucci Maze, and Hunter respectively—bringing fresh personality to the fashion and beauty scene.
New York’s expressive-luxury label Coach partnered with Los Angeles–based creative collective and cultural lifestyle brand Brain Dead to launch the Coach x Brain Dead collaboration.
The collection pulls from Tokyo street style, collectible-souvenir culture, and the playful imagination of a fictional amusement park.
Coach revealed the line via an immersive, theme-park runway staged in New York’s Meatpacking District. Models rotated through looks including pleated skirts, shirt dresses, bias-cut checked dresses, skater shorts, graphic tees, and suede outerwear.
The brand’s iconic Tabby bag gets a playful update with crochet charms, mascot patches, and puff details. The assortment also includes Plaza, Waverly, and Empire Carryall silhouettes in jacquard—available in pink, purple, and light green.
Ready-to-wear pieces are designed for easy layering and instinctive styling, offering a lived-in, vintage vibe that only improves with wear.
Atte teamed up with Sanrio’s beloved Pompompurin for a limited summer collection celebrating the character’s 30th anniversary.
Flagship sun-care items—Vegan Relief Sun Essence and Vegan Relief Mineral Sunscreen—feature packaging that showcases multiple Pompompurin looks, while the Lip Glow Balm gets refreshed packaging centered on the popular shades Baby and Nudy.
The collaboration also includes cute merch: a Pompompurin-shaped clicker keyring that snaps onto the Lip Glow Balm’s bottom loop and Pompompurin parts that attach to the top of the sun cushion.
The collection will preview at Olive Young on May 31, with product-and-merch sets discounted up to 33% through June 6. Atte will officially launch the line on its online store on June 15, offering exclusive sets and a new Lip Glow Balm shade called Melo.
Vans is continuing its 2026 Artist Collection series with projects from four artists, unveiling its third collaboration with Tokyo-based graphic designer and artist Gucci Maze.
Inspired by Tokyo’s club scene and nightlife, the collection uses reflective materials across footwear and apparel to read understated in daylight and electric under lights.
The iconic LX Authentic 44 is reimagined as a dual-layer design: when the black nylon outer layer scuffs or wears, Gucci Maze’s signature neon green and a custom logo hidden underneath are revealed.
The range extends beyond shoes to include T-shirts, backpacks, and accessories, all tied together by Gucci Maze’s neon green signature and the M logo.
Beanpole, Samsung C&T’s classic casual label, launched the Anyweather, Anywhere collection in collaboration with British premium weatherwear brand Hunter.
Built for the unpredictable stretch between the heat and monsoon seasons, the collection includes clothing, footwear, and accessories engineered to handle shifting conditions. Most pieces sport the collaboration logo and blend green and red accents with Beanpole’s signature check pattern to represent both brands.
Beanpole Men, Beanpole Ladies, and Beanpole Kids spotlight packable windbreakers, rugby tees, and short-sleeve checked shirts. Beanpole Accessories adds rain boots featuring Hunter’s original silhouette with Beanpole’s checked lining, plus rain ponchos, hats, and water-resistant everyday bags.
The collaboration will be available at Beanpole flagship stores and the SSF Shop, with pop-up events rolling out across major retail channels starting June 19 at Musinsa Seongsu Daerim Warehouse.
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