Competitive pricing puts German rivals on notice
Volvo’s pricing strategy is another key to the EX60’s success. With a European starting price of around €63,000 (about $68,000), it’s in the same ballpark as the outgoing XC60 plug-in hybrid. This means buyers can step up to a significantly more capable all-electric vehicle without breaking the bank.
The EX60’s success mirrors the recent wave of 800V platform EVs, like the BMW iX3 and Mercedes-Benz GLC EV, that have dramatically upped the ante in range and charging speed. As production ramps up next month for customer deliveries, all eyes will be on the EX60 to see how it reshapes the premium electric SUV landscape.
By John Smith, Automotive News Senior Correspondent
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