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| IVE’s ‘HEYA’ Surpasses 100 Million Views / Photo: Courtesy of Starship Entertainment |
[Sports Today reporter Lim Si-ryeong] K-pop girl group IVE has added another significant milestone to its resume.
According to agency Starship Entertainment, the music video for \”HEYA,\” the title track from IVE’s second EP IVE SWITCH, surpassed 100 million views on YouTube on the 21st.
The milestone brings IVE’s total to six music videos with over 100 million views. The announcement delighted fans and added momentum to the group’s fourth fan concert, 2026 IVE THE 4TH FAN CONCERT ‘DIVE into IVE,’ which took place that day.
From their debut single ELEVEN through \”HEYA,\” IVE has now placed six videos in the 100-million-view club, further cementing the so-called \”IVE phenomenon.\” Notably, \”LOVE DIVE,\” \”After LIKE,\” and \”I AM\” have each exceeded 300 million views, underscoring the group’s sustained popularity.
Released on April 29, 2024, \”HEYA\” pairs folklore-inspired narrative lyrics with a punchy hip-hop production, making a strong impression on both fans and casual listeners. The song climbed to the upper ranks of major domestic charts and stood out on iTunes’ Top Song chart, reinforcing IVE’s growing global presence.
The music video reached 10 million views within 19 hours of release and hit No. 1 on YouTube’s Music Video Trending Worldwide chart, drawing widespread attention. \”HEYA\” also secured a high placement on Melon’s 2024 year-end Top 100, demonstrating its longevity on the charts.
Meanwhile, IVE successfully held their fourth fan concert, DIVE into IVE, at Incheon Inspire Arena on the 21st, and they will return to the stage for another performance today (the 22nd) at 4 p.m. The show will be streamed live on the global platform Beyond LIVE.
[Sports Today reporter Lim Si-ryeong ent@stoo.com]
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