Translation result.SK Broadband’s IPTV service B tv has seen its subscription VOD tier, B tv+, surpass 100 million cumulative viewing hours, cementing its role as an essential everyday media platform.
The milestone stands out amid an OTT glut and frequent platform switching—so‑called “digital nomads” who sign up for and cancel services—indicating that B tv+ has earned strong, differentiated trust from viewers.
B tv+ is a subscription tier that gives users unlimited access to roughly 200,000 titles on B tv—movies, dramas and variety shows—at no extra charge. Its extensive library spans all ages and genres, from international series to animation and kids’ programming, giving the service a clear competitive advantage.
As OTT subscription fees continue to rise in a trend known as streamflation, SK Broadband has leaned into value. Its B tv All+ plan—which bundles high‑speed internet with IPTV—offers B tv+ at discounts of up to 61%, with pricing starting as low as 5,500 KRW (about $4.13). That aggressive value proposition has resonated with viewers.
The service’s strength shows up in the data. Since launching in July 2024, B tv+ reached 100 million cumulative viewing hours in just 21 months. Subscribers use 2.6 times more content than non‑subscribers, demonstrating strong engagement. The viewing surge has produced a pronounced lock‑in effect, cutting B tv’s churn rate by 26% year over year. Analysts say this performance reflects SK Broadband’s dual strategy of quickly licensing hot new releases while curating proven classics for its audience.
SK Broadband has rapidly added trending titles across genres—dramas such as The 21st‑Century Great Lady, Everyone Is Battling Their Own Worthlessness and Shin and the Law Office; the variety show Hidden Singer 8; and films like Heartman and Now You See Me 3—capturing the attention of media enthusiasts. The convenience of mobile B tv, which lets users stream uninterrupted on up to four devices (smartphones, tablets, etc.), has also been a decisive factor.
Beyond expanding viewing options, SK Broadband says it will continue to deliver special experiences to customers through B tv+.
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