Why Pericana’s AI-Generated Ad Sparked Controversy: A Deep Dive into Social Sensitivity
Daniel Kim Views
Pelicana, one of South Korea’s most recognizable fried‑chicken chains, posted an AI‑generated advertisement to its social media channels and apologized after viewers called the spot inappropriate.
On the 10th, Pelicana posted on its official social accounts, “We sincerely apologize for the discomfort and disappointment caused by the recently uploaded content.” The company said the material had been posted without sufficient consideration for appropriate expression and public sensitivity during production, and that it had caused offense and concern.
Pelicana said it removed the problematic post and pledged to tighten its content planning and review procedures to prevent similar incidents from happening again.
The disputed clip depicted an anthropomorphized “fried‑chicken” couple. When a “seasoned‑chicken” baby is born, the husband begins to suspect his wife. A female doctor named Pelican, who has been watching, then proceeds to seduce him in a sequence that many viewers found shocking.
Critics accused the video of trivializing infidelity, and the backlash spread quickly. Others argued the spot merely copied a recent social‑media trend of AI‑generated “fruit adultery” comics, leaving public reaction split.
© Dailian Co., Ltd. Unauthorized reproduction and redistribution prohibited.
- 30‑something woman from modest roots turns 2.6 billion KRW (approximately 1.95 million USD) after buying into Samsung amid downturn
- Palgongsan wildfire in Daegu: crews contained the main blaze within an hour (summary)
- Supreme Court upholds 3‑year prison term for broker linked to fortune‑teller on bribery charges
- Police immediately deploy metropolitan investigative unit to probe crimes with unusual motives, including random killings
- Police launch focused probe into fake news tied to price disruptions and the Middle East war
Most Commented