Unlocking the Excitement: Discover the New ‘GO! GIANTS’ Fan Collaboration with Lotte Giants

Photo: Lotte Giants

[By Sangpil Lee, Sports Today] The Lotte Giants are launching \”GO! GIANTS,\” an integrated on- and offline fan collaboration with 7-Eleven and Lotte Innovate’s CottonSeed platform ahead of the 2026 season.

The initiative is designed to keep fans connected with the Giants beyond the ballpark. Last year’s 7-Eleven tie-ins—the \”Giant’s Roar, Ma!\” and \”Saerira\” series—moved a combined 4,000,000 units. This year the club has expanded the GO! GIANTS product lineup and its merchandise offerings.

Built around a concept that blends tasty experiences with the thrill of collecting and a trendy pixel-art aesthetic, the club developed 15 F&B collaboration items. On March 25 the team will roll out the first 8 products, including Giants Sour Cream & Onion cup popcorn, Giants Crunch energy bars (4-pack), and Giants Sweet Cream Puff bread. 7 additional items will follow in a later release.

The collaboration also includes a variety of collectibles: random player seals, unreleased player selfie photocards, illustrated photocards created with artist Baeksan, and keyrings.

The club is running a digital sticker-album event through the CottonSeed platform. After purchasing a product, fans can scan the QR code on the random-seal packaging to open the Lotte Giants app or the CottonSeed event page. Entering the unique code on the back of the seal unlocks a digital random seal.

The online page will feature a fan community \”Lounge\” where collectors can share or trade seals. From March 25 through June 30, the monthly \”Score Attack\” campaign will reward fans based on album completion and community activity.

GO! GIANTS products will be available nationwide at 7-Eleven stores. Details on the online random-seal album event and prize lineup will be posted on CottonSeed’s dedicated page when it goes live on March 25.

[By Sangpil Lee, Sports Today sports@stoo.com]
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