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Seoul’s New Election Strategy: How Oh Se-hoon Plans to Win with Unified Teamwork

Daniel Kim Views  

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People Power Party Seoul mayoral candidate Oh Se-hoon having lunch on the 19th at a restaurant in Jongno District with former lawmaker Yoon Hee-sook and lawmaker Park Su-min, who competed with him in the mayoral primary. [Photo=Yonhap News]

After the People Power Party selected him as its candidate for Seoul mayor in the June 3 local elections, incumbent Mayor Oh Se-hoon appointed Park Su-min (a first-term lawmaker representing Seoul’s Gangnam Eul) and former lawmaker Yoon Hee-sook—both his primary rivals—as co-chairs of his campaign, launching a \”One Team\” campaign committee.

According to Yonhap News, Oh met with Park and Yoon for lunch on the afternoon of the 19th at a community kitchen in Jongno District that serves residents of single-room accommodations. After the meeting, he told reporters that both former rivals had agreed to serve as co-chairs and would work with him through the remainder of the campaign.

Oh said the innovation campaign committee is intended to broaden the party’s appeal toward the center and attract more voters. \”I plan to organize a broad, unified campaign that brings together people from all walks of life—young and middle-aged alike—and encourages civic participation,\” he said.

Within the campaign structure, Park is expected to lead efforts to expand conservative support by reaching centrist voters, while Yoon, an economic expert, is expected to contribute policy expertise.

Asked whether party leader Jang Dong-hyuk would take part in campaigning, Oh said that once the nomination process is complete, the leadership’s role will naturally recede and the candidate will become the primary messenger.

Earlier, Oh had conditioned his acceptance of the nomination on Jang stepping back and on the early launch of the innovation campaign committee, but the party leadership did not accept those terms.

Responding to a policy debate proposal from Democratic Party mayoral candidate Jung Won-oh, Oh said that policy debates are standard practice. He added, however, that the campaign must do its utmost to ensure voters use this election to meaningfully check what he called the current administration’s arrogance and authoritarian tendencies.

Afterwards, Oh visited the Seoul Hiking Tourism Center at Gwanaksan, toured the facility, inspected trail safety, and reviewed the \”hiking tourism promotion\” policy he introduced.

The Seoul Hiking Tourism Center, which opened three years into Oh’s current term, rents hiking gear, offers luggage storage and changing rooms, and runs experience programs to help foreign visitors enjoy the mountains without hassle—all for a nominal fee of about 500–1,000 KRW (approximately $0.38–$0.75).

On Facebook, Oh wrote that tourism is the most powerful and immediate engine for economic growth. He described hiking as the starting point for a \”3·3·7·7\” model—30 million tourists; average spending of 3 million KRW per person (about $2,250); a 7-day stay; and a 70% revisit rate—and pledged, \”I will complete ‘Seoul Tourismomics,’ turning Seoul’s everyday life into global enjoyment and driving economic vitality.\”

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Daniel Kim
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