Translation result
[TourKorea=Reporter Seongran Cho] The global K-pop concert frenzy isn’t just selling out arenas — it’s reshaping how international fans travel to South Korea. More visitors want to do more than watch shows; they want to join in, learn, and live the K-pop experience.
Klook’s data from Jan. 1 to Mar. 18 shows overall traffic for K-pop–related products surged 68.6% year over year, with experience-driven offerings leading the charge.
The biggest spike came in K-beauty experiences. Traffic for packages that let fans try idol makeup and hairstyling jumped 148%. Programs that pair styling with idol-concept photo shoots are especially hot, giving visitors a deeper, more immersive moment.
Hands-on activities like K-pop dance classes also saw major gains. Traffic in that category rose 102% year over year, with professional-studio sessions—where participants learn choreography and film their own performance videos—becoming a top draw.
Pilgrimage-style tours that follow K-pop stars’ footsteps kept steady demand. Traffic for tours centered on Seoul’s major sights increased 27%, and operators are expanding to regional spots, including music-video filming locations and other offbeat attractions.
To match the trend, Klook plans to deepen partnerships with local providers and keep expanding its roster of immersive offerings. The strategy is to broaden Korea’s appeal by giving global travelers more ways to experience K-pop firsthand.
Joonho Lee, head of Klook Korea, said, “K-pop has become a major reason people choose to travel, not just a form of entertainment. We will continue to develop participatory products so global fans can enjoy richer experiences in Korea.”
Most Commented