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Meet the ‘Psy of Philippine Guides’ Who Is Bridging Two Cultures

Daniel Kim Views  

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I shot the sunrise just before landing at Manila Airport from a Cebu Pacific flight while covering the Asia Economic Cooperation Forum. That day I met Luii, a Korean guide nicknamed the “Psy of Philippine guides.” It felt like the starting point for our Neighborhood Global Stories series. (Photo by reporter Kim Kyung-hoon)

The guide, Luii, whom I met while reporting in the Philippines, was far more than a typical tour guide.

He didn’t just point out sights — he was a storyteller who brought the land and its people to life. His delivery was rough around the edges but utterly magnetic. When his narration ran long, he’d cue music to set the mood, then weave in history to draw everyone in. The whole scene felt like live TV, and at its center was his knack for reading people.

Luii didn’t sugarcoat life in the Philippines. Rice prices have surged since before COVID, and while some people hold vast wealth, others are still trying to rebuild lives on ash-covered land after the Taal eruption. It was a landscape where tourist glamour and the weight of everyday life coexist.

What struck me most was how he opened people up. He handed kids small snacks and shared local fruit to dissolve the awkwardness of unfamiliar places. Then, almost effortlessly, he steered visitors toward restaurants and shops, nudging wallets open. It was a calculated route, yes, but it began with genuine human understanding.

He also offered a blunt observation: Korean volunteer groups do crucial work building houses and digging wells, but they sometimes skimp on small tips for the local helpers who do the day-to-day labor. For many tourism workers, tips aren’t mere niceties — they’re a way to survive. That point made me rethink how we show up in other countries.

Luii described himself as someone who got this far by working days and studying nights. He studies Philippine history and promotes Korea, positioning himself as a messenger between the two countries. He’s not just a guide — he’s a bridge between people.

That day we caught a sea bream while fishing, but in hindsight he was the one who’d hooked us. He captured visitors’ hearts the way a fisherman catches fish.

The encounter left me asking: how far does our “Neighborhood People” series reach? The life story handed to us by a Filipino guide felt familiar — another reminder that neighborhoods don’t stop at borders.

Where people live is our neighborhood. A single person’s story at a foreign tourist spot made us look inward. Our “Neighborhood People” series is expanding beyond borders, growing into a global neighborhood story. The Philippines coverage will continue in several more installments.

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Daniel Kim
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