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GM Korea’s global brand Chevrolet unveiled its latest showroom in Busan’s Haeundae district on February 9th, the company announced today.
Haeundae, a prime location in southeastern Korea known for its tourism, business centers, and luxury residences, will serve as Chevrolet’s strategic foothold to expand its customer base and bolster brand presence in the region.
Despite its urban setting, the new 334.8-square-meter (3,605-square-foot) Haeundae showroom boasts a spacious layout capable of showcasing up to seven of Chevrolet’s key models, including the Trax crossover and Trailblazer. The facility offers visitors a comfortable environment to explore vehicles hands-on and receive tailored consultations from product specialists.
GM Korea President Hector Villarreal emphasized the showroom’s significance, stating, “Our Haeundae location is strategically positioned to cater to high-income and international customers. By making bold investments even in challenging market conditions, we’re laying the groundwork for sustainable growth.”
By Cheon Won-ki, Automotive News correspondent
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